Sefton Council is working with Food Active to promote the new GULP (Give Up Loving Pop) Early Years campaign called ‘Kind to Teeth’.

The campaign aims to improve knowledge and raise awareness of the health risks associated with consumption of sugary drinks in under-fives.

Developed by registered nutritionists, the campaign has been launched as part of National Smile Month and is the UK’s largest and longest running campaign to promote good oral health.

Research shows that by the age of five, nearly a third of children had obvious decay in their milk teeth.  In another study, 12% of three-year-olds were found to have evidence of tooth decay having on average three decayed, missing or filled teeth – and sugary drinks are a major part of the problem.

This is despite the fact that babies are only recommended to consume breast milk (or formula milk if necessary) until six months and…