Community Champions to give COVID-19 vaccine advice and boost take up

More than £23 million funding has been allocated to 60 councils and voluntary groups across England to expand work to support those most at risk from COVID-19 and boost vaccine take up, Communities Secretary Robert Jenrick announced today (Monday 25 January).

Through the Community Champions scheme councils and voluntary organisations will deliver a wide range of measures to protect those most at risk – building trust, communicating accurate health information and ultimately helping to save lives. This will include developing new networks of trusted local champions where they don’t already exist.

Today’s funding is specifically targeted at areas with plans to reach groups such as older people, disabled people, and people from ethnic minority backgrounds who according to the latest evidence are more likely to suffer long-term impacts and poor outcomes from COVID-19. Each of the 60 councils have developed their own plan to improve communications with these groups including helplines, school programmes, workplace engagement, phoning those in at-risk groups as well as training sessions to help people provide information and advice.

The Community Champions will tap into their local networks to provide advice about COVID-19 and the vaccines. Champions will also work with councils to identify barriers to accessing accurate information and to provide tailored support, such as phone calls for people who are digitally excluded, helplines, and linking to GP surgeries.

The funding will also support areas to tackle misinformation and encourage take-up as the vaccination programme expands across the country.

This builds on wider, cross-government measures to engage communities to tackle the disproportionate impact the pandemic has had on certain groups and to provide accurate information about COVID -19 and the vaccines to everyone.

This is part of over £7.2 billion government funding provided to councils to help them support their communities during the pandemic.

Communities Secretary, Rt Hon Robert Jenrick MP said: “It is vital that everyone has access to accurate and up-to-date information about COVID-19. False information about COVID-19 vaccines could cost lives. Today’s funding will help councils and community groups expand some of the excellent work already underway and reach out to their communities to ensure they have the information they need and get their questions answered. Ultimately this funding will help save lives.”

Secretary of State for Health and Social Care Matt Hancock said: “Throughout the pandemic, our priority has been to protect the most vulnerable. It is vital higher-risk groups are able to access the advice and information they need whether it’s about testing, accessing the NHS or the benefits of a lifesaving vaccine.

“I’m delighted to see further funding going to local areas to support their communities during this challenging time, and I’m thankful for the continued expertise and dedication of community leaders in spreading the word about our historic vaccination rollout programme across the country.”

Vaccine Deployment Minister Nadhim Zahawi said: “We want all communities to take up the offer of a free vaccine and I have been working closely with faith and community leaders to ensure those who may be at higher risk of harm from this virus know how they can benefit from a vaccine.

“The expansion of the Community Champions scheme will help everyone get the advice and information they need about COVID-19 vaccines.”

Throughout the pandemic, the government has said it is prioritising protecting the most vulnerable in society and have invested more than £4 million into research on ethnic disparities in COVID-19. Community Champions are already in place across many areas of England.

Many different communities will be supported, including Gypsy, Roma, Traveller, people with learning disabilities, as well as faith groups. Champions will be drawn from these groups to share accurate health information with their neighbours, networks, and wider community.

Two charities, Strengthening Faith Institutions and Near Neighbours, will be supporting councils in working with grassroot organisations and community leaders, to ensure that communities understand how the pandemic is being tackled and feel empowered to take action to keep themselves safe.

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